Brad J. Sherrod is a North Carolina native whose passion for sports began at a young age, attending practices and games with his grandfather, a high school football coach and basketball referee. Those early experiences sparked a lasting connection to the game and shaped his desire to build a career in sports.

After graduating from the University of North Carolina at Greensboro, Brad broke into the industry as a production associate with CBS Sports, where he worked in social and broadcast content. He later earned an opportunity with the NBA in Secaucus, contributing to digital content and real-time coverage on a global stage. Following the COVID-19 pandemic, Brad returned to North Carolina and continued his work in sports with a Minor League Baseball team, creating engaging social content and fan-driven storytelling.

Having produced content for major sports organizations and media companies reaching millions, Brad has evolved into a creator focused on authentic sports coverage. Through his content, he delivers real-time insight, personality-driven analysis, and a deeper, more relatable perspective that helps fans understand what’s really happening across the sports world.