NFL
By: Brook M Hill
So it’s the middle of the day, and you need a little pick me up, or maybe you just ran a marathon and need to hydrate yourself? May I suggest you look elsewhere than Prime Energy? The company founded by Logan Paul and KSI popped up in 2022. Prime is highly consumed and popular amongst and endorsed by many major names. But the question at hand is, should it be? After a class action lawsuit was put into place against the company, people had questions. Here is what we know.
The two main points of the lawsuit are the excessive caffeine and the presence of PFA’s, also known as “forever chemicals.”
Let’s talk about the caffeine. One twelve-ounce Prime energy drink contains between 215 and 225 milligrams of caffeine. The catch is that it is labeled as containing only 200 milligrams. That amount of caffeine is equivalent to six cans of Coke, or two twelve-ounce Red Bulls. It strikes me as them being deceptive, and if they lie about the caffeine, what else is wrong here? Also, while these drinks aren’t directly targeted towards children, the neon colors and vague packaging doesn’t scream NO KIDS, and technically, no amount of caffeine is good for children.
Now about those pesky PFAs. PFAs, also known as “forever chemicals,” are bio-chemical, meaning they build up in the body over time and cause adverse effects. These effects can include reproductive harm, issues with the immune system, obesity, and problems with blood pressure and cholesterol. And in case you were wondering, tests have been performed on their grape flavor, proving these claims.
Prime released an argument saying they had caused no actual injury, and there is no proof to stand on. People also have made the argument that there are PFAs in most of what we consume and interact with on a daily basis, but it’s the lying that does it for me. Just be honest and up-front with consumers, otherwise you come off as sketchy.
Look, I’ve never been an energy drink girly, but my husband is a fan, and even though he never enjoyed the taste of Prime, it is a no-go in our household now. Also, with the drinks costing three to four dollars a piece and net worth as a company of 8.4 billion dollars, they could afford to update the labels and packaging to be accurate. Maybe it would save them some issues. Take this lawsuit how you choose, but just keep it in mind the next time you reach for that pick me up.
Until next time, friends! Stay safe!
