NFL
By: Brook Hill
Lay’s 2025 Pot
Do Us a Flavor Returns: Fan-Created Sensations
After a seven-year hiatus, Lay’s has revived its beloved “Do Us a Flavor” contest, inviting fans to submit their own chip flavor ideas. The three finalist flavors for 2025 are:(Allrecipes)
- Bacon Grilled Cheese: Inspired by a cherished family recipe from Oklahoma, this flavor combines the smoky richness of bacon with the creamy comfort of grilled cheese. (Allrecipes)
- Valentina & Lime: A tribute to a California childhood snack, this chip blends the tangy heat of Valentina hot sauce with the zesty kick of lime. (People.com)
- Wavy Korean-Style Fried Chicken: Drawing from Virginia native Neelia Lynn’s experiences in South Korea, this flavor captures the crispy, spicy essence of Korean fried chicken. (People.com)
These flavors are available for a limited time, with fans encouraged to vote for their favorite at DoUsAFlavor.com. The winning flavor will earn its creator a $1 million prize. (People.com, Allrecipes)
New Snack Innovations: Poppables and More
Expanding its product range, Lay’s has introduced Poppables Sweet Potato Sea Salt. These waffle-patterned chips offer a lighter, airier texture compared to traditional chips and are made with real sweet potatoes. Free from artificial flavors and colors, they provide a balanced flavor that appeals to both sweet potato enthusiasts and those who prefer subtler tastes. (Allrecipes)
Flavor Vault: Fan Favorites Return
In celebration of the “Do Us a Flavor” contest’s return, Lay’s has re-released five fan-favorite flavors from previous contests:(PR Newswire)
- Chicken & Waffles: A sweet and savory chip inspired by the classic brunch dish. (Allrecipes)
- Cheesy Garlic Bread: A cheesy, garlicky chip that was the winner of the inaugural 2012 contest. (Allrecipes)
- Southern Biscuits & Gravy: A 2015 winner, inspired by a family breakfast recipe. (Allrecipes)
- Wavy Fried Green Tomato: A crunchy take on the Southern side dish. (Allrecipes)
- Crispy Taco: A chip that combines seasoned ground beef, sour cream, lettuce, cheese, and tomato flavors. (Allrecipes)
These flavors are available through a limited-time social media giveaway. (Allrecipes)
Regional Delights: Tastes of America
Lay’s has also introduced eight new chip flavors representing regional favorites across the United States:(Fox 8 News)
- New England Lobster Roll: Capturing the taste of fresh lobster served on a buttery grilled roll. (Fox 8 News)
- Chesapeake Bay Crab Spice: Inspired by crab shacks along the Atlantic, featuring custom-blended spices. (Fox 8 News)
- Fried Pickles with Ranch: A deep-fried favorite at Midwest state fairs. (Fox 8 News)
- Pimento Cheese: A creamy, sharp cheddar flavor with a hint of cayenne pepper. (Bustle)
These regional flavors offer a taste of local culinary traditions and are available at select events and festivals. (Bustle)
Final Thoughts
Lay’s 2025 lineup showcases the brand’s commitment to innovation and fan engagement. Whether you’re exploring international flavors, savoring fan-created sensations, or revisiting beloved classics, there’s something for every chip enthusiast this year. Don’t miss out on these limited-time offerings—grab a bag before they’re gone! (Allrecipes)
